Amazon's latest experiment is, unexpectedly a hair salon. The company is opening it's amazon salon in London's east end Spitalfields area, where it says it will trial "the new technology". This includes an augmented reality app that lets customers see what different hair styles and colors look like on them before they decide on a change.
Unlike the company's cashier less Go grocery stores (which expanded to London last month), Amazon Salon doesn't seem to be a beachhead for an industry invasion. "This will be an experiential venue where we showcase new products and technology, and there are no current plans to open any other Amazon Salon locations," said the company. These have been sectors where Amazon has struggled to make in-roads against specialist stores. The arrival of the Amazon Salon in London follows the company's launch of its Amazon Professional Beauty Store in the UK an online storefront that sells wholesale spa and salon products to businesses.
Amazon Salon will occupy more than 1,500 square feet of space across two floors at a location in Brush field Street. As well as playing around with AR haircut apps (and getting an actual haircut), visitors will be able to test new “point-and-learn” technology which allows them to simply point at the product they are interested in on a display, to bring up more information and purchasing options on a nearby display. That includes QR codes to buy specific items.
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